Outsourcing Distribution

April 16, 2019

Outsourcing is a tactic commonly employed by some of the world’s largest and most successful corporations. For example, the iPhone that you are likely using to read this blog was not built by Apple, it was constructed by a manufacturing firm in China. Your favorite Nike apparel may display the famous swoosh logo, but Nike is not a manufacturing company. That logo was inserted by the third-party company that was hired to build inventory. Why do cash-rich companies such as these choose to outsource when they clearly have means to create manufacturing infrastructure of their own? Apple and Nike are branding and marketing corporations. They create ideas, concepts, designs and products which they can position in the market, distribute and sell better than anyone else in their industries. By remaining focused entirely on their strengths and outsources segments of their business where their skill set is lacking, these corporations efficiently and consistently achieve success. 

Most small businesses start with an idea, a concept or product. If you are a fan, as I am of NBC’s hit show, Shark Tank, you will see that there is a consistent supply of entrepreneurs in the world creating innovative products. Most small businesses are able to identify qualified manufacturers for their products as there is no shortage of firms looking to supply that service. With that being said, good ideas and manufacturing are just not enough. According to the Small Business Association here in the United States, more than half of all new business will fail before reaching the five-year mark. If your idea is solid and your manufacturing is successful and no one knows about it, how can you succeed?

To be successful as a small business, you must complete the tasks in which you are proficient and outsource where you are lacking. Pond Hopper is a new firm in the United States created to outsource distribution. Building an affective go-to-market strategy, backed with skilled and trained sales professionals is not an easy task to accomplish. Without prior experience, it is nearly impossible and it is our opinion that it is a driving factor as to why businesses fail. Our firm has compiled a team of expert sales professionals who have created workable strategies and achieved market-leading success. Nike and Apple tap into third-party skill sets to perfect manufacturing. We at Pond Hopper challenge you to do the same for your business’ commercialization strategy. 

If you are a small business owner, entrepreneur or startup dreamer, we would like to meet you. To set-up a quick, free call with one of Pond Hopper’s unique distribution consultants, e-mail us at We look forward to working with you.